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During today’s earnings call covering the third fiscal quarter of 2017, Apple CEO Tim Cook was asked about ARKit and how he foresees developers using the service when it first launches. In response, Cook once again reiterated his excitement about augmented reality, and in short, said he expects to see a wide variety of applications shortly after iOS 11 becomes available this fall.

Cook pointed towards many of the demos that we’re already seeing, which have ranged from games and entertainment to more practical applications like furniture placement and measurement.

Subscribe to the MacRumors YouTube channel for more videos. “I could not be more excited about AR and what we’re seeing with ARKit,” said Cook. “What categories? What’s on the web in terms of what people are doing? It’s all over the place, from entertainment to gaming.” He went on to say that he expects to see small business solutions, consumer solutions, and enterprise solutions, though he mentioned enterprise “takes a little longer to get going sometimes.”

read more at macrumors.com