Xconomy: HerdX Adds $5M for IoT System To Help Farmers Track Livestock
HerdX says that farmers will be able to use the data gathered from the Internet-connected devices to more easily sell the livestock (particularly cows, it seems) to grocery stores or butchers whose customers may be interested in knowing where and how their dinner was raised, according to the company’s website.
“That’s the ultimate goal for us, to provide a source-verified, and very well-raised animal,” says HerdX CEO Ronald Hicks in a promotional video on the company’s website.
The company also sells specialized water Hicks says aims to boost a cow’s immune system, and reduces the need for antibiotics, according to the company’s website.