WarnerMedia launches Content Innovation Lab – TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI
MUMBAI: WarnerMedia has announced plans to launch the WarnerMedia Innovation Lab, a future-forward incubator that will combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses. This new initiative will aim to further encourage deep collaborations across WarnerMedia and AT&T, as well as between key corporate partners and developers of emerging new technologies.
A key accelerant to the Lab will be technology and infrastructure expertise garnered from across all of AT&T’s businesses. The Innovation Lab will meld core competencies in areas ranging from the Internet of Things (IoT), AI and Machine Learning to Virtual Reality & Mixed Reality with WarnerMedia’s world-class IP and creative talent in order to design new creative experiences for consumers and drive more immersive content engagement.