Use Technology Wisely To Reduce Friction For Your Customers
Today’s consumers want you to make their shopping experience easy. Why walk to the far corner of a grocery store for a gallon of milk when you can order it with one touch online and have it delivered right to your front door? Customers are pushing back against friction, and your first challenge is to identify friction points and eliminate them. Optimizing customer experiences is not just about using the latest, greatest technology. It’s about using the right tools to streamline everything from online browsing to in-store pickup.