People Don’t Know What They Want – A New Maxim to Focus On
Today, all industries across the globe are running to achieve a remarkable customer experience to gain market share and increase their engagement.
But when I look at history, when I look at the industrial revolution, the 1939 depression, the birth of computers, the internet revolution all I see is innovation drawn completely by self imagination and thought. Innovators were able to create dent in the markets because of their vision and approach towards future. They were challenged, they were looked down upon, laughed at but in the end, it were always those people who wanted to make their mark and bring in a new thing that defies the current regime who gave the world a new way of doing absolutely anything.
We consider customers as king of our business environment but what we don’t realize is that they are not the decision makers, they are not futuristic and they don’t have a vision. It’s the business which has all of it.