Opinion | Increased competition is democratizing television technology in India
The festive frenzy in the world of online commerce finally seems to be settling down now. Smart TVs were one of the biggest drivers of growth in the segment. With the aspirational value soaring high in the hearts of every Indian vying for a lifestyle upgrade, the segment has been successful in grabbing users’ attention.
Riding on the back of nationwide rapid development, 6,00,000 villages in India achieved 100% electricity, as announced by the Narendra Modi government on 1 May. According to various industry surveys, households with electricity first purchase a TV. Even in this digital revolution, while there were only 300 million smartphone users last year, the number of individuals with access to television had grown to 835 million. The total TV penetration around the same period was 66% and as per industry body BARC India, 197 million homes had a TV.