More than two thirds of brands say telecoms operators are a better original source of data insights than Google, Apple and Samsung, according to a new study from Synchronoss Technologies.
Yet the study, undertaken by analyst firm Ovum and which went live during Mobile World Congress (MWC) last week, also found a twist: almost half (48%) of the 300 brands polled from the US, UK and France admitted they were not aware of operators’ ability to offer such insights.