How Marketers Should Invest In IoT & Wearable Technology
The Internet of Things (IoT) and wearable technology is giving almost everything the ability to be connected. With new products being launched every week, the speed of change is exponential.
I’ve been keeping a close eye on this exciting space and have developed some prototypes, like using IBM Watson’s speech-to-text API to create a conversation UI based on user voice input, running Alexa on a Raspberry Pi and our famous up-time Christmas lights.
So the question arises, should we be considering IoT and wearables as part of the future customer experience? And how should I approach this new area of interactivity?
While the promise is significant, the technology isn’t quite there yet. The major barriers to adoption are:
Pervasiveness of low energyThat said, it is time to start factoring it into future customer experience road maps. As a marketer, there are three avenues we should plan for and prepare an execution strategy.
A connected product is a fountain of knowledge, providing a continual unprompted feedback loop.
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