How To Make An IoT Partner Channel Strategy Pay
Avnet’s announcement this week at CES 2020 of their IoTConnect platform, Partner Program, and Marketplace sets a precedent in channel programs designed to provide resellers with what they to compete, win and monetize IoT-based client engagements. The IoT Connect Platform is powered by Microsoft’s Azure IoT Suite, which has a proven track record providing developers with APIs and integration technologies to connect devices integral to delivering software and hardware-based IoT solutions. Avnet is best known as one of the world’s largest distributors of electronic components and embedded solutions and reported $4.7B in sales for their latest fiscal quarter. Their IoT pipeline rose 5% quarter over quarter to $630M and continues to expand to new markets including retail and healthcare. Read more…