Madison fashion startup pitches its artificial intelligence software to retailers
One year ago, the Madison startup Markable rolled out its signature product: an app that could take photos of dresses, shirts, handbags or heels and tell you where to buy the clothes in the picture.
Today, that initial game plan has been scrapped. Instead of using its sophisticated artificial intelligence for a consumer fashion app, Markable is now selling its technology to online fashion retailers.
“People don’t like to download apps anymore,” said Joy Tang, Markable’s CEO. “Their phone is so full of apps already.”
The original Markable app was a one-stop shop for fashionistas. A consumer could upload a photo of a clutch handbag, or a model with a snazzy ensemble, and the app would identify the products in the image and highlight similar clothes available for purchase on retail websites. Read more…
