These Made In India IoT Startups Could Help Make Existing Appliances Smart
Connectivity has impacted our lives in unimaginable ways, all for the good. After connecting with each other the next change that everyone, individuals and enterprises alike, is looking to embrace is to connect the things around us, starting with the appliances in our homes. This is where IoT startups come in.
Undoubtedly, television is one of the most important appliances in our homes providing us with entertaining content. After the plethora of digital channels, the current wave is of online content. How about watching this online content on the big screen that is already part of your home? This desire gave birth to streaming of online content on TV. Innovation brought in technology belonging to the Internet of Things or IoT devices and converted our existing TVs into smart/ web-connected TVs. Google launched Chromecast which connected your TV to internet and allowed usage of apps such as YouTube to stream the content. This served Google the dual purpose of increasing its reach by showing advertisements during the viewing time as well as collecting further information about usage preferences.
TeeWe was a Made-in-India product like Chromecast, launched by MangoMan Consumer Electronics. Despite being a startup they gave tough competition to a technology behemoth in both pricing as well as features. They demonstrated that local, Made-in-India innovation can play a significant role, especially when it comes to IoT devices bringing existing appliances online. Today the price difference between a regular and smart TV is so miniscule that it makes sense to buy a smart TV. Read more…
