Life after Alexa: Rebuilding Public Trust in IoT – RTInsights
Mass data-collection has been the norm for years, but the tide is beginning to turn, with users adopting privacy-centric tools and services in record numbers
Just a few years ago, smart home assistants were the latest “must-have” technology. Even though they had limited functionality, their novelty, coupled with a relatively low price point (and strategic price reductions during the holidays) made them near-irresistible to consumers. Suddenly, tech companies had access to more personal information than they knew what to do with. In fact, as of last year, there were smart speakers in more than half a billion homes across the world.