IoT Tech Expo: How startups can survive and thrive in an IoT landscape
At an entertaining panel session at IoT Tech Expo Europe this morning, representatives from various stakeholders discussed the ins and outs of Internet of Things investment – and what your startup needs to do to survive.
According to Manuela Krull-Mancinelli, managing director of smart city and IoT at StartUpBootCamp, 85% of startups at the boot camp are still alive after four years. Don’t make the mistake of falling in love with your own technology at the expense of everything else, said Krull-Mancinelli – make sure you have a good team and get the business case right.
Giezeman said he had been an IoT entrepreneur for three years and that it was ‘super hard’. If you want to build a business in IoT, he argues, you need a myriad of competencies – cloud, hardware, security certification, the lot. “It’s very difficult for a startup,” he added.