How does a good product or service is created? It requires two essential elements: innovation or subjugation to massive public demand can bring about a once-in-a-lifetime product or service. Didn’t get the point? Let me give you an example: Microsoft Windows became one of the most widely used (and highest selling) products of the 21st century, and it was more of an invention than a public demand. Likewise, JM Eagle™ is the largest seller of PVC pipes in the world, and that is more of a demand than an invention. Therefore, IoT industry has just launched and beginning to expand, a great time for the leading manufacturers to carry out thorough user-end research and create remarkable IoT solutions/products.
Gartner has already published their research stating a whopping 8.4 billion IoT connected devices around the globe in 2017, and these estimations will only grow in the coming years. Therefore, this makes it more sensible for the major IoT providers to get in-depth user feedback, and based on their preferences, craft their IoT solutions and products. “Due to the fact that IoT had something of a very rapid emergence in the technology world, there is a high chance of it producing more in quantity (to overcome the need) rather in quality,” says Mr. Clovis Lacerda, founder of Parlacom Telecommunications Brazil, a mobile M2M/IoT service providers. The point which Mr. Lacerda has described is deeply entwined with qualitative user-end research to make relevant products and solutions.
There are various downfalls of not considering the user-opinion before providing them IoT solutions or products. First, the product, or the service, might get over-bundled with unnecessary features which may not adhere to the user requirements, or make it difficult for the user to adapt to them. Second, if this situation exists on a massive scale, it can greatly hinder the progress and the global implementation of overall IoT technology. Third, IoT firms may well suffer huge financial losses just because none of their products/services are literally resolving the actual problems existing at the consumer-end. Sounds like a real disaster, right?