IoT News – Kerlink and Smart Traffik Create LoRaWAN® Instore Retail-Analytics Solution – IoT Business News
Built with Kerlink’s Low Power IoT Reference Design, the system combines Kerlink’s Wirnet™ iFemtoCell-evolution indoor gateways and its Wanesy™ Management Center with Smart Traffik’s instore data analytics solution and plug-and-play SmartBox.
The two companies also built a Wi-Fi tracking anchor that anonymously collects store visitors’ smartphone signals in real-time. The system then records/tracks shoppers’ journeys in stores, including time spent at specific displays or in various sections. Its combination with other data provides store owners and managers with valuable retail intelligence that can be used to increase foot traffic and sales, as well as measure effectiveness of marketing campaigns, thus increasing loyalty.