The IoT Market Gap: Consumer Knowledge Low, Smart Device Ownership High 08/30/2018
Fewer than a quarter (20%) of consumers feel they have a good understanding of what the Internet of Things is, but nearly three-quarters (69%) already own at least one IoT device, according to a survey of 1,000 U.S. adults conducted by Metova, an IoT solutions company.
IoT devices owned include smart door locks, smart Bluetooth trackers, smart bike locks and trackers, connected smart kitchen devices, smart home apps, smart plugs, smart irrigation controllers, wireless home energy monitors and smart thermostats.