Why IoT is the Answer for an Optimized Retail Supply Chain
The answer is IoT. Sensor-based technology allows retailers to communicate updates from supplier to consumer, enabling shoppers to keep up with every aspect of the delivery process. When suppliers and dispatchers are able to actively communicate parcel activity, delivery networks become far more responsive and potential challenges are easily anticipated and mitigated. From there, consumers can expect end-to-end transparency, ultimately giving shoppers an active role in the delivery process. Here are a few ways big brands are using IoT to meet consumers’ expectations for a seamless delivery experience.
To mitigate delivery risks along the way, suppliers are using sensor-based IoT to quickly identify problematic situations like severe weather, road closures or equipment issues. This is completed by enabling the collection, filtration and flow of real-time information between globally dispersed scanners, which helps retail companies maintain a more up-to-date picture of where all of their packages, passengers and vehicles are at any given moment. This overview allows retailers to be proactive, rather than reactive. They can quickly synchronize and exchange critical logistics information, giving them the ability to make last minute changes to delivery routes if problems arise.