This initiative is helping artisans by gifting more than 1 lakh rakhis to soldiers posted at our borders
With Raksha Bandhan around the corner, the ‘Jai Jawan. Jai Artisan’ initiative enables citizens to buy and gift rakhis for the soldiers posted at the country’s borders, while also aiding the artisans who lost their livelihoods.
When the Government of India declared a lockdown on March 25, it led to a severe impact on the economy. Migrant workers, daily wagers, and people living in the rural and remote areas faced the adversities that came along with it.