Frictionless Checkout to 5G: Top 7 Things Grocery Will See in 2020 | Progressive Grocer
Nielsen has made its predictions for technology, CPG and retail for 2020, fueled by insights from its open, cloud-based Nielsen Connect platform. The predictions were revealed at the Gartner IT Symposium/Expo.
“From the transformative effect of 5G to the increase in frictionless commerce — all underpinned by trust and transparency — the consumer landscape will become increasingly complex,” said Jeanne Danubio, president of Nielsen Connect, North America. “We are eager to continue providing our clients with the data to decide, thereby shaping a smarter market for our clients, in 2020 and beyond.”