Telecoms and cloud company Tata Communications, the official connectivity provider to Formula 1, is challenging the motorsports and technology communities to devise ways of enhancing the fan experience through IoT and mobile.
The challenge is the second part of the 2017 F1 Connectivity Innovation Prize, now in its fourth year, which explores the challenges and opportunities of using technology in Formula 1 racing. In partnership with Formula One Management and Mercedes-AMG Petronas Motorsport, Tata Communications launched the first part of the challenge back in May.
At that stage, the companies were on the hunt for ideas for IoT solutions that could be used by the team to boost performance on major Grand Prix tracks around the world. With three lucky winners already selected, the next challenge is to “design a holistic and immersive fan experience at the race track” by leveraging IoT and mobile technology at each Grand Prix event.