Dimension Data: the tech behind the Tour de France – SportsPro Media
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Dimension Data was already involved in cycling as a team sponsor when it became a technology partner of Tour de France organiser ASO four years ago. Now, as UK and Ireland managing director Barney Taylor explains, its networks are changing the way the world’s most famous road race is experienced.
For three weeks each July, road cycling’s most prestigious race carries dozens of riders, hundreds of staff and millions of spectators through French towns, countryside and mountains. A fleet of outriders and support vehicles follows in its wake, with pop-up villages emerging at each stage.