Financial services and insurance (FSI) is in a state of flux, concerned with digital threats; new economy competitors and how to appeal to younger consumers with traditional products. To keep pace, Econsultancy has launched several pieces of research, including two studies in partnership with Adobe. Today we’re launching Digital Transformation in Financial Services, a look at how the industry is changing, based on a survey of over 400 executives in financial services sectors. Where appropriate, the study’s findings are broken down by subsector and success in digital transformation, comparing marketing leaders with the mainstream to identify current tensions and future trends.