Bajaj Electricals on How It’s Betting on IoT to Evolve for the Modern Age
Bajaj Electricals is one of India’s old electronics brands – the company was founded before independence, and we’ve all probably owned a Bajaj appliance at some point. The company has made everything from lightbulbs, to mixies, to clothes irons for consumers, while also having done public infrastructure projects such as lighting, solar energy, and more. At a time when most attention is focused on smartphones and other gadgets largely being brought in by foreign companies, Bajaj is trying to reinvent itself, and it’s placed a big bet on IoT.
The company recently announced Project Evolve, a plan to bring its products firmly into the Internet age, with IoT solutions for both consumers and businesses. “The original thinking on digital as a company started long ago in 1997, when we launched our website, which will be completing 20 years on August 15,” says Anant Bajaj, Joint Managing Director, Bajaj Electricals. “It was always on the cards to eventually have e-commerce as well, so to that extent, the company was always on the path towards digital, but at that time of course, there was no sense on where it will reach, how it will happen.” Read more…
