Location Data: IoT Applications and Benefits | IoT For All
Location, location, location. You’ve heard the phrase before. Location has always been important to businesses. It’s a vital piece of intel that informs a range of questions. Where should I open my next location? Where should I market my products? How can I develop lasting bonds with my customers as they move through their everyday lives?
Although location has always been an important metric for informing business decisions, the modern world has created a need for something new: radical granularity at a massive scale. The data revolution has made it both possible and necessary to make business decisions based on hard data. Business leaders can no longer afford to guess how customers experience the business’s brand and services.