How IoT, AI, VR, and drones provide new revenue for 75% of IT channel partners – TechRepublic
Some 72% of executives at 400 US IT businesses surveyed said that customer demand is their primary reason for offering emerging technologies. This demand is also driving vertical industry specialization by these channel partners, 62% said. Three-fourths of companies said they are optimistic about the channel’s future, up from 63% in 2016, the report found.
“More and more customers are getting ahead of the curve and proactively seeking out new technology solutions to help their business,” Carolyn April, senior director for industry analysis at CompTIA, said in a press release. “They still rely on their technology providers for guidance and insight, and not every customer is this proactive, but a growing number of end users are comfortable doing their own due diligence and research on new and emerging technologies.”