TechBytes with Brett Boskoff, Co-Founder and CTO, Splash
We’re in an event marketing tech renaissance right now. We finally have a new generation of event technology that’s able to easily capture the incredibly deep data events unlock; integrate seamlessly with core business systems; and engage and delight attendees in a way legacy event technology never could. This study proves enterprise companies are experiencing very real business benefits from adopting this new generation of event tech – 40% see improved ability to track and measure their events; 39% see improved registration and attendance numbers, 31% have increased process productivity; 30% are providing better attendee experiences; and 26% are better able to execute toward their goals.