5 ways a tech company shaped content to boost its profile | Articles | Writing & Editing

5 ways a tech company shaped content to boost its profile | Articles | Writing & Editing

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

By providing knowledge and valuable data to its audience, Zebra placed more than 100 pieces of content each quarter, generating nearly 2 billion impressions from September 2016 through the end of the year. More coverage followed last year.

In her session “How a proper content strategy can make you a corporate communications powerhouse,” Therese Van Ryne, head of global PR for Zebra Technologies, details a campaign’s success in a cutting-edge area.

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