The next generation of beauty devices are using AI and IoT technology to win over customers
Earlier this year, Neutrogena unveiled the Skin360 and SkinScanner with magnified imaging and sensors, and this week, both Foreo and Clarisonic released two tech-enabled devices that are leading the companies in new directions. Foreo is using artificial intelligence to enhance its silicone facial brush, the Luna Fofo, which has larger implications for the brand in the AI space, and Clarisonic’s new Mia Smart now comes with an app to help users customize routines – the app is meant to facilitate a new anti-aging direction for the brand. These devices are entering the market at a time when the U.S beauty device market is taking off – having seen a 40 percent year-over-year growth to $650 million, according to management consulting firm Kline & Company – and also when high-level technology like AI is becoming more common among beauty brands like Proven, LOLI Beauty and Function of Beauty.