Compelling ways the C-level can leverage the IoT
Across a variety of industries, corporate IT and operations teams are rapidly deploying IoT to meet core business objectives. The aim of these deployments can vary greatly, from monitoring device health, to reducing operating costs, and increasing production volume. Yet there are a number of other areas throughout an organization, with initiatives of equal importance, where stakeholders have yet to leverage the value of connected device data to achieve their goals. One such example is the C-level. While generally not designed with executives in mind, IoT technology can provide value to the C-level that’s on par with the advantages their IT and operations counterparts stand to gain.
In many ways IoT data is perfectly matched to aid CXOs in their pursuit to maximize business performance. This could be in the form of increasing a total addressable market, driving up customer loyalty, enhancing products, or something else altogether. One of the most unique qualities associated with IoT data is that it can verify how a product is being used after a customer has taken it home. This data can be analyzed and leveraged to improve a company’s customer satisfaction, product mix and design, and more.