How Pernod Ricard is using the internet of things to get closer to its customers
With a supply chain that’s littered with third parties, it’s hard for brands to stay connected with their customers. Wine and spirits company Pernod Ricard is trying to change that by harnessing the internet of things (IoT).
Regaining “control of our value chain really is what’s at stake here,” said Antonia McCahon, Pernod Ricard’s global digital acceleration director.
McCahon hired the agency SharpEnd to understand how Pernod Ricard’s spirits brands can take advantage of people’s connected lifestyles. Indeed, worldwide spending on the IoT is expected to grow 16.7 percent year over year in 2017 to just over $800 billion (£6.3 billion), according to the International Data Corporation. Read more…