Insuring Businesses that Use Internet of Things
Today’s new age consumer lives in cyber space with their entire world squeezed-in on their smart phones. Right from business to entertainment, all rests in these small devices. Their interaction with the world is now largely reduced to these devices. They research, seek counsel from their friends and other consumers in the social world before they buy. Gone are the days where it was easier for insurance agents to seek appointments to convince the customer. With shift in paradigm, conventional set of technologies like Customer Strategies (with Customer Relationship Management) are taking a backseat and are being replaced by Digital Strategies. Business models are changing rapidly and getting built around technology. With digitally evolved consumers, innovations in products and services have gone to the next level. Read more…