What is Customer Experience? Strategies, Best Practices and Trends
Organizations are now looking for new ways to grow and become industry leaders, as users can no longer differentiate them based on product features and pricing. When looking for new opportunities to lead the industry, Customer Experience is the concept that gets mentioned frequently. That’s because it is customer experience that can become the biggest differentiator, if crafted with care.
Customer experience is the way your customers perceive your brand based on their interactions with you across different touchpoints throughout their purchase journey.