The Internet of Things (IoT) brings the potential of disruptive transformation and game changing benefits. Analysts predict billions and billions of IoT devices by 2020. So how come no one is buying IoT?
Today’s buyers are faced with immature point solutions that are still changing with emerging use cases and evolving technology standards. Furthermore, many of these solutions are created by start-ups that may or may not be around a year or two from now. Finally, giving the dynamic changes in the market, IoT solutions face the possibility of early obsolescence.
Against this current reality, what can IoT solution vendors do to sell more? This post describes eight things vendors should stop doing, along with what they should be doing instead.