5 ways a tech company shaped content to boost its profile | Articles | Home
If you’ve worked for an enterprise with an ambitious content agenda, you’re used to cranking out copy and videos to call attention to your brand.
But are you doing all the work necessary to establish a successful agenda that draws headlines, scores impressions and establishes your organization’s leadership in the industry?
In her session “How a proper content strategy can make you a corporate communications powerhouse,” Therese Van Ryne, head of global PR for Zebra Technologies, details a campaign’s success in a cutting-edge area.