3 Different Ways Companies Can Gain Insights from IoT Connected Devices
Any B2C company that is interested in targeting a bulk of customers can leverage IoT. For example, if you are into marketing and aim to sell your product to a mass audience. Now, finding a large customer base that’s interested in buying your product can be quite challenging. IoT makes this easy for you! By embedding sensors into your products, you can gather critical customer data, which will help you gain insights into their behavioral patterns. For example, you can collect information on ‘how,’ ‘when,’ and ‘where’ your customers are likely to use a product, helping you pitch stronger before them.