HEED Raises $35 Million to Build AI Platform Connecting Mobile Fans to the Best Moments in Sports
NEW YORK–()–HEED, a revolutionary new AI platform that illuminates the invisible insights behind key moments from live events, today announced a $35 million funding round led by SoftBank Group International. The investment will bolster HEED’s expansion as it partners with sports clubs and leagues around the world to create deeper connections with mobile fans.
HEED, co-founded by AGT International and Endeavor, uses AI to identify a game’s most exciting moments and IoT-based data analytics to generate groundbreaking exclusive new insights and automatically deliver them in near real-time to fans’ mobile devices. Beyond analyzing the physical elements of a sporting event, HEED goes even deeper to unlock the emotional and behavioral realities of live sports events.This investment represents a major milestone for HEED, as it extends the development of its platform to create exciting new experiences connecting fans to the best moments in soccer, MMA, basketball and other sports categories.