Getting Personalization Right in the Age of IoT Digital Marketing
Personalization, already a huge trend, is expected to become even more critical to success in the approaching era of IoT digital marketing. Consumers want brands to get to know them as well as understand when to approach them and when not to. Along with this golden opportunity comes a challenge-marketers must discern the fine line between being relevant and being invasive. Here’s how marketers can strike the right balance by leveraging the Internet of Things to create personalized and meaningful content experiences in private settings.