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You don’t know what you don’t know
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You don’t know what you don’t know

With a background in marketing, I am well aware of existing privacy concerns among internet users, which are warranted given unauthorised breaches of hundreds of millions of users’ data in 2018 alone. Cookies, virtual profiles, data mining and data brokering are just some of the legal activities that have developed over the last two decades that give companies the ability to access AND SHARE sensitive, personal data. This isn’t black market stuff either; legitimate personal data exchanges now retails at $200 billion annually.

As we enter the fourth industrial revolution, we must consider the repercussions of connecting everything from fridges, watches, pillows, transport and buildings. Where does this data go? Who can use it? What does this mean for you if corporate giants know your every move, interest and intention?

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