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Can Retailers Successfully Leverage Augmented Reality and AI? | IoT For All
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Can Retailers Successfully Leverage Augmented Reality and AI? | IoT For All

While the first wave of IoT in retail was about data and analytics, the next wave will be about affecting in-store behavior with interactive marketing. Interactive displays, “magic mirrors,” and other immersive technologies are helping retailers build a bridge between brick-and-mortar and online shopping experiences. In the process, retailers are unlocking a wealth of digital content at the critical point (90 percent) of in-store retail purchases being made as customers are touching products.

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