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Ambient commerce is part of the IOT but still at the proof of concept stage – promoted research
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Ambient commerce is part of the IOT but still at the proof of concept stage – promoted research

GlobalData is the market leader in providing actionable insight into the world’s biggest industries. With market analysts in 18 countries around the world, along with a team of researchers and consultants, we can provide you with the reliable, in-depth industry information you need.

The worlds of online and offline retail are merging. Ambient commerce sits in the middle. This is why Amazon and Alibaba, the world’s dominant online retailers, have both invested billions in acquiring stakes in physical retailers.

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