CMOs And IoT: Can This Technology Improve Marketing?
In truth, CMOs and IoT aren’t always included in the same conversation. That’s because we have a tendency to think of the IoT as something that connects smart (or at least somewhat smarter) cities,allows for remote healthcare monitoring, or improves efficiency in the supply chain. But the same AI that tracks data from stop lights, heart monitors, and cargo ships can also track things like customer purchases, purchase times, abandoned shopping carts, opened emails, and web views. The issue for CMOs and IoT is simply knowing how to use that data in the most powerful ways.