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Produce execs look to future in United Fresh outlook panel
The panel included Walmart vice president of global produce sourcing Rich Gonzales, Camposol CEO Jose Antonio Gomez, Bonduelle Fresh Americas CEO Mary Thompson, BrightFarms CEO Paul Lightfoot, Produce Alliance president Melissa Melshenker Ackerman and Apeel CEO James Rogers. United Fresh president Tom Stenzel moderated the discussion.
Gonzales said there are currently few brands in produce that mean something to consumers but expected that might change as voice shopping technology becomes more widely used. People would likely ask for Halos or Cuties instead of mandarins, for example, Gonzales said.
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