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MarTech Interview with Brian Zeug, General Manager, GBH Insights
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MarTech Interview with Brian Zeug, General Manager, GBH Insights

That character focus continues in my work today leading marketing research, segmentation, data analytics and marketing strategy. Consumers are the characters in any business story and the best brands meet and exceed their customer needs as they evolve.

I was drawn to GBH by a few things. The GBH team, including our co-founders Jon Greenwood and Eric Bradlow, have a shared passion around gaining a more complete understanding of consumer behavior through data. Advanced data analytics are core to what we do, but a vibrant curiosity to get ahead of consumer behavior is embedded in GBH’s culture and defines the way we work.

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