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Managing the Privacy and Data Security Risks of IoT This Holiday Season | Perkins Coie – JDSupra

For the uninitiated, IoT generally refers to physical devices that connect to the internet and collect, transmit and receive information (sometimes called “smart devices” or “smart technology”). Retailers in the United States and elsewhere have adopted a myriad of IoT technologies, from the use of targeted discounts and Bluetooth beacons that drive customer engagement and enhance the in-store experience, to investment in smart shelves and Radio-Frequency Identification (RFID) chips to manage and control inventory, thus maximizing employee effectiveness.

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