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IoT in Small Businesses: How the Internet of Things Helps Improve Overall Efficiency – NuWireInvestor

You may not realize it, but most of the devices you own are categorized as IoT. Your phone, for instance, likely moonlights as a mobile GPS, a fitness tracker, and a gaming app. Your car may have Bluetooth capabilities or features voice-activated controls, and your smart TV is likely cataloging your viewing habits in order to offer you better series suggestions (or so they say…).

In 2016, The Economist crowned consumer data as the world’s most valuable resource. If data is the proverbial goldmine of the modern era, then IoT is the miner working the caves. With so much accessible data, companies are having a hard time keeping up. New algorithms, systems, and tools are developed every day to help parse through customer data and make sense of the results.

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