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Google regularly gets voted as the best company to work for in USA – its employees get generous paid holidays, free food and are even encouraged to take power naps during the work day in those ‘nap pods’. Google has been providing an excellent workplace atmosphere to its staff – not because they are lovely people. As with everything they do, these decisions are purely backed by data – data showed that treating their employees like this would improve employee satisfaction and ultimately their bottom lines.

Although most businesses have adopted big data as a critical component of their customer experience enhancement and market analytics practices, there are more applications that are being overlooked by many. Big data can effectively be used to improve employee management in an organization which would ultimately improve their operational efficiency and employee retention rates among countless other benefits.

Most companies still use the traditional method of measuring employee performance which uses the key performance indicators (KPI). Although this method may still work to an extent, it does not factor in some of the crucial points like the motivation level, derived work satisfaction and the actual potential of the employee. Tying the organization’s long-term HR goals to certain data points that can be tracked from the employees would be the first step towards innovating employee management. Let’s see how this can be achieved.