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AI and IoT the ‘next big technologies’, says Hakuhodo
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AI and IoT the ‘next big technologies’, says Hakuhodo

An in-house think tank of Hakuhodo Inc, Japan’s second largest advertising and communication agency, said the Internet of Things (IoT) and artificial intelligence (AI) have been in the spotlight as the next big technologies after the smartphone which are predicted to change lives of people around the world dramatically.

The institute says it is necessary that companies and brands prepare for this future trend by emphasising real-time marketing based on consumer data that is more encompassing in every aspect, not only shopping behaviour but also health history, interests, preferences, purchase history and so on.

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