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How Recent Technological Advancements Such As Ai, Cloud,…

Mobile Banking is no longer perceived as only a tool or just a banking app for most people. In today’s digitized world, mobile banking serves multiple purposes to fulfill the financial needs of customers at different level, across generations.

Services that cater to the current lifestyles include making payments applicable both for business and personal, managing financial and investment plan, which are now getting more realised at an earlier age wrapped in the form of gamifications to entice them, personalized marketing products with bot assisted queries/transactions for more convenient and easier ways that enrich the customer experience and create a stickiness factor.

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