details

Mark Hurd on the Modern Connected Customer Experience

If there’s one thing that’s true about customer experience (CX), it’s that it is ever-changing. With data and tech improvements in all industries, consumers are – rightfully – expecting more and more from the companies they buy from.

Here we take a look at how executives, like Oracle’s CEO Mark Hurd, as well as industry analysts and research firms view modern changes in customer experience and how organizations can keep up.

Long gone are the days in which cost was the sole driving factor for purchasing decisions. Oracle research shows that 86% of consumers will pay more for a better customer experience.

Read more…