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Big Data Analytics: Use Cases in Developing Countries

Computing is already a necessity after — oxygen, water, electricity, gas and telephones. It has risen up the ladder of social utility due to various service models for cloud computing like Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS) and now even Analytics-as-a-Service (AaaS). In this article, we will focus specifically on Big Data. In layman terms, Big data analytics is a process which includes examining large and varied data sets. Predominantly, it caters to business organisations as it easily brings to the fore — hidden patterns, customer preferences, market trends and unknown correlations which in turn help these corporate giants make informed decisions resulting in profits. This technology is now being increasingly used in other industries such as – agriculture, health, education and supply chain-logistics to name a few.

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